The Helvetica Man by Klaus Hesse ©1999

»The current moment is the only truth I feel«

Entertaining associations with typography, compiled by the knowledgeable but never pontificating Klaus Hesse, provide an unusual examination of the character of letters, beyond the traditional manuals for printers. Typesets are "types" for a reason - and indeed there are brushed-up ones, noble, dark, young, edgy and round ones.

Hesse's analysis finally provides the emotional context to the choice of a typeset as basis for visual communication. With contributions from Esther Dosch, Gerd George, Dauwe Den Hertog, Bernd Neuzner, Peter Oprach and Klaus Steiner. Awarded with Gold by the Art Directors Club of New York 2000 and with gold at the 31st Berliner Type. Hermann Schmidt Verlag Mainz, ISBN 3-87439-470-0

The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999
The Helvetica Man by Klaus Hesse ©1999